Beverage Training
Beverage sales constitute the largest hidden loss for any restaurant, not least because beverages are so central to most service approaches. Our short education sessions focus on knowledge-building specifically for sales. Because standard beverage sales performance is so poor, our educational approach represents the most efficient investment for your business, with the greatest potential returns.
Services
Education Sessions: These short beverage training sessions are built to reflect your brand and inventory, and target spirits knowledge (general or niche), cocktails, wine, and beer.
Sales Training: These session teach your teams how to translate their new beverage training into communication tactics and, ultimately, new sales opportunities.
Let’s build a beverage training package to help you grow sales!
Invest Efficiently
Your average guest is the by far your cheapest opportunity for sales growth. Studies show that the marketing cost to attract a new guest is roughly five times more than for returning guests. Additionally, the average retention rate for new guests over their first three visits is about 12%. Obviously, market growth is important for your business, but we offer an investment opportunity with a larger, more data-driven return.
Beverage education targets your average sales per guest as your greatest source of untapped growth. The goal is to help your staff create new sales opportunities by teaching them about beverages and how to communicate about drinks. Over short periods, with our initial beverage training, we have seen sales growth of 27% per guest. Over longer training calendars, we have seen that number increase to as much as 43%—that’s growth just from the guests you already have.
Beverage
Fluency
The ultimate goal of beverage education compounds these benefits. The goal is to sneakily cultivate beverage fluency among your staff. It seems lofty, but beverage fluency works to enrich the guest experience every time they visit, not only improving your average sales per guest, but also guest retention rates, review ratings, and rates of guest recurrence/loyalty. Long-term beverage training also addresses the growing demand for an enriching workplace among workers of all ages and nurtures workplace culture into a positive operational asset.
Other Services
