“Know more, make more.”
Our goal…
…is to help your business and your employees make more money. So often, a restaurant’s beverage program presents enormous compound loss: opportunity loss from missed sales and loss hidden in the bar’s financial performance. We bring experience and passion to transform these threats into dynamic, money-making assets for your business! Whether you’re looking to reimagine your cocktail menu, to increase your bourbon sales, or even build out a new bar, we are here to help you create a polished product and the customer service to go with it.
Our Process
Bars & Restaurants
Curious about growing your business? Check out our services and schedule a call with us! We want to hear about your business and your goals! Then we’ll schedule an on-site assessment and build a package of services tailored to grow your business in the best way for you.
New Projects
The most successful programs are those designed from the beginning! Bar design and equipment selection are some of the costliest choices you’ll make, over short- and long-terms. Schedule a call to tell us about your vision and start your project with intentionality and financial savvy.
The more you know…
Our vision started simple: to help businesses and workers make more money by teaching them about drinks. As bar and restaurant veterans, we’ve seen the power that beverage training and smart bar programming have to build businesses, foster strong workplace culture, and cultivate consistent consumer relationships and reviews. We have the experience to turn your staff and your bar into powerful drivers of growth. What’s more exciting, this approach is sustainable and cost-efficient for your business.
On the other hand, we’ve also seen too many businesses fold under the weight of poorly trained staff and imprecisely planned programs. Small food and bev businesses are the heart of communities and culture, and they deserve to have all the tools they can use to be successful. Our Partnerships and Bar Design services are here to help you creatively reimagine your business and attack staffing, management, and operational challenges from new angles.
Jonathan Laurel & Jake Sulek
Photo courtesy TSG Lexington
About Us
With a combined 25 years of experience in the hospitality industry, we are passionate about cocktails and spirits, as well as the experiences those beverages can create for bar guests and bartenders alike. We think beverage fluency is the way to transform the nature of hospitality from “work” into new, exciting opportunities for personal and financial growth. Together, we operated a high-end cocktail bar for five years and created events and programs for the James Beard Foundation’s Taste America initiative, Castle & Key, Rabbit Hole, and Kentucky Owl. We are both certified spirits specialists through the WSET.